If you're a mom on Instagram, we bet you've seen a gorgeous Lily Jade bag. On today's episode of the podcast, we are pleased to welcome Meggan Wood, owner and creator of Lily Jade. We talk about her design process, working with social influencers, product manufacturing, and what it's like to be a husband-wife team. Let's get started! Listen Now   On the Podcast 00:34 - The Inspiration Behind Lily Jade02:45 - Growing a Business Rapidly04:45 - Working with Social Influencers08:45 - Meeting Manufactures, Taking Feedback, & Lily Jade 2.016:02 - Working With Your Husband21:24 - Giveaways Galore26:00 - Adorable Mom Moment29:45 - Our Own Lily Jade Giveaway The Inspiration Behind Lily Jade Meggan is married to Landon and mom to two girls, Caroline, 11, and Madeline, 7. Before becoming a mom, Meggan always loved cute totes and accessories. As a new mom, she hunted for a tote that would meet her needs, but didn't scream diaper bag. She worked in outside sales before coming home to be a SAHM, and she wanted a fashionable accessory to feel less like she had spit up all over her all the time. (And we sure do understand that!) Meggan remembers going to discount retailers and finding the biggest leather tote she could that had sturdy strapping and different carrying options. She has always valued organization and created her own ZipLock bag system to organize the contents of these totes. She vividly remembers sitting in a restaurant with her mother-in-law, lugging 2 bags to the table -- one bag for 6 month old Madeline and one bag for herself. She sat down and announced, “One day I am going to create a diaper bag that doesn’t look like a diaper bag, and fits all of my stuff, and that’s what I’m going to do.” While at that moment nothing drastic changed, the dream of Lily Jade began. Lily Jade was birthed out of a real-life need. Meggan knew that other women surely could relate to her struggles -- and she was right. Growing a Business Rapidly Lily Jade has grown quickly in  just over 3 years of business. We’re amazed, and so happy for them. But, what has contributed to their rapid success? First of all, Lily Jade creates a bag that their customer base is excited to talk about. It’s innovative, highly desirable, and appealing to a targeted niche customer. It’s not hard to find a raving Lily Jade fan! Lily Jade also used social influencers to spread the word about their bags. Social influencing wasn’t originally part of Lily Jade’s marketing strategy, but the company quickly became aware that social influencers could be valuable to the brand. Lily Jade bags are fabulous demo products, and showcasing the bag was easy for mommy bloggers to do. (If you visit Lily Jade on Instagram, you’ll see a gorgeous feed full of moms who love their Lily Jade bags.) Working With Social Influencers When asked if using social influencers has paid off for the Lily Jade team, Meggan gave a resounding YES. We wondered how she found them and what her budget was. Marketing the perfect designer diaper bag happened with a lot of trial and error. Meggan says when Lily Jade first launched they were able to work with a company who really modeled for them how to find and manage bloggers with social campaigns. Meggan began to pursue the marketing of her product after she had already created the bag, and was in the thick of designing and finding a factory. (If you’re unfamiliar with the concept of a business lifecycle, or business stages, click here to learn more.) As Lily Jade approached influencers, budget wasn’t necessarily the most important factor - finding the right fit was. While numbers are important, Meggan worried more about the potential influencer’s ability to engage their audience. Did they have many likes and comments on each post? Was their board aesthetically pleasing? Was their Instagram feed thought out with time and attention to detail? “Social channels are like window shopping for ecommerce customers,” Meggan says. (We LOVE that.) She wanted to make sure i