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071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes

071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes

FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box


071: Ask Sarah: How Do I Introduce My Subscription Box to My Audience? with Holden Keepsakes

FromLaunch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

ratings:
Length:
29 minutes
Released:
May 25, 2022
Format:
Podcast episode

Description

Welcome to episode six of my eight-part series on the podcast called, “Ask Sarah.” Each week, I answer a question from inside my Launch Your Box coaching membership.  This week BreeAnna Holden of Holden Keepsakes is here to talk about how to introduce her subscription box to the audience she has built for her online product-based business.  BreeAnna is an OG member of Launch Your Box. That means she has been inside my coaching membership for almost two years. But, she hasn’t launched her subscription box yet. She’s stuck.  When she started her glitter tumbler business three years ago (and you HAVE to see the gorgeous tumblers she makes), BreeAnna was looking for a way to keep busy while her husband worked nights and to make a little extra income for her family. BreeAnna has dreamed of adding a subscription box for two years. She knows it will provide consistent, recurring revenue and allow her to plan her workload more effectively, allowing for more family time.  So what’s standing in BreeAnna’s way? She has a great product that her customers love. As an OG member of Launch Your Box, she has learned all the things. She has seen so many others start, launch, and grow their own subscription boxes. So why hasn’t BreeAnna taken action on her subscription box dreams? Self-doubt, indecision, and social media.  BreeAnna, like SO MANY women I talk to inside and outside my membership, struggles with self-doubt. She doubts herself and her ability to make this subscription box dream a reality. It’s important to realize that nearly everyone feels like this sometimes. I know I did.  BreeAnna is also stuck, unable to decide what kind of box to offer her audience. She keeps going back and forth between a one item of the month box and a curated box.  Social media engagement is a challenge for BreeAnna. She struggles to be consistent on social media and isn’t getting the engagement she needs. Without an actual box to share, she’s unsure how she should introduce the idea of a subscription box to her audience.  BreeAnna and I talked through the things that have been holding her back. After talking through her mindset issues, I got practical and gave BreeAnna practical solutions to:  Re-engage her audience.    Plan six months' worth of boxes.  Choose a launch date and create a pre-launch plan.  Once we talked through everything and BreeAnna had a plan for moving forward, I could hear the lightness in her voice. She committed to a launch date of July 14th and has a plan to get there with an engaged, excited audience.   Join me for this episode as BreeAnna and I talk about what holds so many of us back from taking action - self-doubt. I know you’ll relate to BreeAnna’s story and take away inspiration and practical advice to help you take action toward achieving your own subscription box dreams.  Important Links:  Find and follow BreeAnna:  Holden Keepsakes on Facebook Holden Keepsakes on Instagram Holden Keepsakes Etsy Shop   Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 
Released:
May 25, 2022
Format:
Podcast episode

Titles in the series (100)

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!