When we started this journey. We had no background on entrepreneurship. We had no background in business. We had no background in, in team building kind of deal. And when you're, when we're leading right now, we have a team in the back as well. We have to take action in different things, wear multiple hats at the very beginning. And as you, as we start to grow. So to me, that was one of the things how can we be proactive. How can we move the things forward that when we started publishing with the show it came out of a moment of a lot of need? Like we lost a lot of business, about 80% of the stuff we had about 60 days. And we had to take action on publishing something that people were talking about it and telling us to do three years ago, I'm moving forward. And we finally took action. So after that, it has been a series of these micro moments along the journey in the last couple of years that we've had to put it on when we encounter that friction point, that personally and on the business side is that we don't progress. Is because we're not taking actions. So especially the recently we lived, it's crazy intense moment in the business that is pushing us today. One of those indicators. So to me recently that has been a very important lesson.Success isn't hitting a home run. It's a series of base hits every single day. A term that I was introduced to not too long ago, actually, and it was mainly because of the status of my relationship with my girlfriend and what we were living in is that term that is called sunk cost. And sometimes we invest so much of herself into something whether that is an activity or a person. Like relationship or your own business, that when we see something not working, we're like, no, we're going to not do it until it actually works. And we keep pushing and we can push in. We can push in and then just keep investing resources, whether those are financial resources or emotional resources. And we just keep digging and digging. And we have invested so much in this, we're afraid to let go of that and search for a new opportunity right now. We hear all the time when you're growing, don't be a quitter, don't quit. But this thing is not working or it's not making you happy then why am I going to keep digging in this thing? It's pivoting quitting, or is just taking a different approach to things. So for me has been a journey of allowing myself that, that freedom of pivoting has been allowing myself to, realize that pivoting is not quitting. But this thing is not working or it's not making you happy then why am I going to keep digging in this thing? It's pivoting quitting, or is just taking a different approach to things. So for me has been a journey of allowing myself that, that freedom of pivoting has been allowing myself to, realize that pivoting is not quitting.I realized where I used to do it is I was addicted to the ambiguity because I was almost afraid to see what I had sunk in, but that is actually what kept me sinking in. Instead of having that space. And I feel like that's where ambiguity becomes the detriment to being able to pivot because you don't really know what all the inputs are. And I think that's probably, for me, one of the biggest lessons I've learned in all of this is that I don't have to know every ounce of everything, but I have to spend some time being aware of the inputs of the revenue, of the expenses and of all those pieces to make sure that I'm setting myself up to win.people getting holed up in the stage of what is the right next step? What is that perfect move that I can take next? And we often talk about a concept that we call conscious action and is literally the act of reflecting after we make an action. We talk about it in the context of content. A lot of people just put content out there and then just the next thing, and what we have found in our process that has worked greatly is the fact of putting content on there and then reflecting on it. What did we do? What did we do wro