Okay, so you’re an Amazon 3rd Party Seller and you’ve decided that using Amazon ads (formerly AMS) could boost your sales and your business. Now how to start?

You could plunge into the 100s of technical podcasts, blog posts and youtube videos. But if you’re new to the whole ad platform, that’s going to be overwhelming. Instead, let us walk you through the basics and give some simple but battle-tested guiding principles for practical action to boost your sales.
You’ll learn

How long tail keywords can win you big markets…over time
Why advertising matters – and what it CAN’T do for you…
The 3 main ways that Amazon ads help your product rank organically
Why this “second order” effect is your PRIMARY goal with Amazon ads
The “red herring” metric to AVOID using – and what to use instead
The most cost effective way to use Amazon Sponsored Brands
The power of video ads and how they fit into the Amazon ad world
Evaluating your personal style and how this impacts your ad strategy
Jason’s “Magic Trick” to get cheap exposure for your brand

Resources on Amazon Advertising

https://advertising.amazon.com/ – the login to amazon advertising (& Amazon’s explanations)
Google Ad Quality Score Definition
Helium10 Amazon Research Tool Suite
Viral Launch Amazon Research Suite
Merchantwords Google (and possibly Amazon) keyword suggestion & search volume tool
Keyword Inspector (Reverse ASIN tool -meaning that you put in the ASIN -Amazon ID number – of a product into the tool and it gives a list of keywords for which the product is ranking)

Interviews with Amazon Ads experts on 10K Collective podcast: 

Amazon ad management with Brian Johnson of Canopy Management 
Amazon Advertising and profits with Mike Zagare of PPC Entourage 
Amazon Sponsored Brand ads with Ritu Java of PPC Ninja