In the first part of this Feature, Alex Houg, Co-Founder & CEO of ACTIV, tells us how to best get ahead of the game during the COVID holiday season. As a brand owner focused on your e-commerce channel, it’s no secret that the digital marketing environment has changed. Whether your company is stressing over an inventory, or fine-tuning your marketing stack, or struggling to optimize your offers to a segment of your audience, ACTIV is here to partner with your brand and help you scale your business.     In part one, Alex discusses: Who ist ACTIV; COVID Implications; Strategic Marketing Tips for the Holidays; Testing your sales offers and making lists; Releasing the right promotions; Let’s talk mindset: changing your mindset to better your company; Removing your ego; And so much more.   Join us while Ramon Vela interviews Alex in Part 1 of this episode and listen to them share the inside story. For more on ACTIV, visit: https://www.weareactiv.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB