n the second part of this Feature, Alex Houg, Co-Founder & CEO of ACTIV, tells us that ACTIV truly loves to partner with the brands they work with. No matter what the obstacle, they will help you through the challenges. Throughout the episode, Alex shares a lot of insights that would be helpful for any e-commerce brands from strategic to tactical. If you’re looking for a company that’s truly passionate about finding the right mindset as well as the right calculation and strategies to help you scale, ACTIV might be the partner for you. Here's the rest of the story.  . In part two, Alex discusses The experience of partnering with ACTIV; Finding the best traffic source; Determining the right business goals; The best product-market fit; Optimizing the customer journey; Discussing the first quarter of 2021; Building back up plans; And so much more.   Join us while Ramon Vela interviews Alex in Part 2 of this episode and listen to him share the inside story. For more on ACTIV, visit: https://www.weareactiv.com/ Visit our advertisers: Retention Science - RetentionScience.com/SOB