Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology: Direct Mail. Mike Gunderson is President of Gunderson Direct, which provides direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, Mike is going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company. Show NotesConnect With: Mike Gunderson: Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.