The World Famous Insurance Dudes chat with David Meerman Scott We Are Insurance Dudes!!! We Are Here To Learn From All The Incredible Insurance Dudes And Dudettes We Speak With And To Pass The Knowledge Nuggets That We Learn To Our Dedicated And Amazing DudeNation!For All Things Related To Being An Insurance Dude or Dudette,  Incredible Tips, Amazing Tools, and Valuable Resources, Check Out The Insurance Dudes Hub!-----------------------------------------------------------------------------------Who's David Meerman Scott ?Scott moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation, ultimately holding the position of vice president of marketing until the business was sold to Thomson Corporation in 2002.Scott's ideology "the new rules of marketing & PR" is that marketing and public relations is vastly different on the Web than in mainstream media. He says that the "old rules" of mainstream media (which he asserts do not work on the Web) are about "controlling a message" and the only ways to get the message into the public domain using mainstream media is to buy expensive advertising or beg the media to write about you. He says that the rules of marketing and PR on the Web are completely different. Instead of buying or begging your way in, Scott says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media. He believes that, with few exceptions, marketers gain the best return on their investment in content creation when they choose "ungated" publication.