Today founder of Checkout Promotions, Gil Greenberg, is joining the show. We recap Shopify Editions, the transformation of the Shop App, the overcrowding of the developer ecosystem, and  how to thrive as an app developer in eCom. Listen now!Like Never Before“​​You're starting to see a lot of developers that actually want to run businesses for their apps and employing fundamentals to do so.”-Gil Greenberg“There’s a world where Shopify didn’t IPO 6 or 7 years ago, and my theory is that part of Shopify’s success was that so many people were able to realize personal benefit from the growth of the stock. What if Magento IPO’d instead? We’ll never know.”  - PhillipThe Shopify platform is now huge and it encompasses way more than anyone outside of the ecosystem, but even more than most people in the ecosystem realize“You either follow Shopify's way or you're on the highway”  - GilThe launch of Shopify Functions will allow you to extend the platform where other APIs won’t let you“There's still a lot of room for better experiences. You have all these apps, where's the centralized billing or better pricing when you're using multiple apps? I just haven't seen anything truly interesting appear yet.” -GilAssociated Links:Learn more about Gil Greenberg and Checkout PromotionsTokengated Commerce- Business Breakdowns PodcastInsiders #123: A Marketer’s Guide To The Multiverse Of MadnessDownload VISIONS 2022 NOW! Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceCheck out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!