An interview with Jordan Bitterman, CMO for TripleLift, about misinformation in the digital space. What is his premise on how to take on misinformation How does the incentive matter? Is there an actual long term price? Is there data here? Buyers need to take what action? How does this impact SMB companies? What do you advise to buyers to make sure they don’t back misinformation? What would Jordan change about the industry? About Jordan: Jordan is a 25-year veteran of the advertising industry. The majority of his career has been spent at advertising agencies, including those who have been – and continue to be – TripleLift clients. At Digitas, Jordan was Senior Vice President of Media for North America. While there, he created the industry’s NewFronts and created the first ever live-streamed concert series: Unstaged by American Express. Jordan left agencies behind to become Chief Marketing Officer of The Weather Channel (B2C) and The Weather Company (B2B), both part of IBM. While there, he oversaw the launch of a new ad industry facing brand named “Watson Advertising.” Jordan lives on the Upper West Side with his wife and 13 year-old son, loves to travel, ski, tweet and follow the New York Mets (and the Giants when they’re good). Pre-Covid, one of his favorite past times was following along his favorite artist, Bruce Springsteen.   Want to get the show on your podcast app, or get the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://shop.spreadshirt.com/mspradio Follow us on: Facebook: https://www.facebook.com/mspradionews/ Twitter: https://twitter.com/mspradionews/ Instagram: https://www.instagram.com/mspradio/ LinkedIn: https://www.linkedin.com/company/28908079/ Subscribe and click the notification bell to get all the latest videos.