As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Proctor & Gamble (P&G) to discuss their sustainability efforts. P&G, a renowned consumer goods company with $80 billion in sales and a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B, has always been at the forefront of sustainable business practices. In recent years, the company has taken a step further by committing to achieving net-zero greenhouse gas emissions by 2040.Marc, the Chief Brand Officer at P&G, and Marchoe, SVP and GM of P&G's North American Home Care division, offer counsel to marketers on leading sustainability initiatives in their companies and emphasize the significance of reducing the mental load for consumers in the sustainability space. They also discuss the changes at P&G since Jim left 15 years ago and share why this issue is so important to them.Listen as Jim, Marc, and Marchoe shed light on P&G's sustainability efforts and provide insights into how other companies can lead the way in sustainability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.