On this episode of BofC Live, we connect with David Bigioni, Principal at Brave Strategy. Bigioni has a long history working with leading brands including Unilever, Molson and Canopy Growth and is bringing that deep background to his own firm: Brave Strategy. Brave Strategy aims to bring c-suite level talent to organizations to help them build marketing and sales functions within their organizations. Business of Cannabis wanted to connect with Bigioni to understand his perspective on how his background suits sector needs now and moving forward.Learn more about Brave Strategy.