Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting a new job during a pandemic, but this challenge really put her skills to the test, and she doles out a lot of wisdom in this episode.In this conversation, Michelle tells Jim how she acted quickly to integrate herself into the company's culture, and how she acted swiftly and respectfully when things started moving fast. She also discusses how AccuWeather is a company that is built on innovation, and how that initiative is integral to the company's culture and purpose.