If you want to be the best in your field, you need to act like it and price like it. In this episode, I share a real-life example from a pair of my clients who followed advice from their peers and transformed their business into a huge success. The best part? They raised their prices, and their customers absolutely loved it! Today, I encourage you to increase your prices, use that money to build the best product, and take action as soon as opportunity strikes. By aligning your pricing with value and listening to your community, you can create a thriving business that will have your customers forever grateful.    IN THIS EPISODE: - How to be a fast action-taker and make bold moves  - Tips for aligning your branding, services, and pricing for your premiere product  - Your customers will associate higher prices with better quality - Why you need to seek objective outside advice   RESOURCES - Check out Benchmark Fitness  - Text ROUNDTABLE to 310-421-0416 to get information on our next roundtable event   CONNECT WITH CHRIS Follow me: @chriswharder Visit my website: chrisharder.me  Learn more about frello, my peer-to-peer lending app: frelloapp.com  Follow frello: @frello_app