Influencers are frequently accused of being untrustworthy. How can they use content to fix this? What type of content helps build trust with the audience and what type builds trust with brands?Timestamps:
[0:46] If you like it, like it.
[3:42] Building your trust with followers, and our initial thoughts.
[5:13] Beauty influencers having content on empties and continued use.
[11:20] Building trust as a starting influencer.
[14:46] Critiquing product without trashing the brand
[18:56] Ad disclosure - creative ways to disclose but still build trust.
[24:44] Our main takeaways. 
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