As a strong personal brand, you’re offered opportunities to engage with multiple audiences that your company has little to no access to. Today we speak with Liz Forkin Bohannon, CEO, and Founder of ethical fashion brand Sseko Designs, an entrepreneur who has used her personal brand to grow her business. Early in the episode, Liz shares her mission to scale her company and transition from being central to Sseko’s operations to serving as the face of her company. A key theme in this episode, Liz discusses how business can change the world, along with how her company empowers women in east Africa. We then dive into specifics, with Liz providing an overview of Sseko’s business strategy and how they use direct sales and network marketing to drive revenue. After exploring what you can do to grow your company through your personal brand, Liz talks about the virtues of “beginner’s pluck.” As insightful as our conversation is inspiring, tune in to hear how Liz built a mega-successful company by leveraging her personal brand.