48 min listen
162 - Strategies From Scaling Gymshark's Social Presence From 1M to 20M Followers, with Elfried Samba
162 - Strategies From Scaling Gymshark's Social Presence From 1M to 20M Followers, with Elfried Samba
ratings:
Length:
47 minutes
Released:
May 23, 2023
Format:
Podcast episode
Description
How does the man who scaled Gym Shark from 1 million to 20 million followers think about marketing? Elfried Samba is in the studio to share his views with Daniel on building an audience through genuine brand diversity and to reflect on the ultimate goals of marketing in today’s increasing economy of homogeneity. He shares the liberating effects of embracing imperfection in advertising and how it makes companies a little more human. Plus, find out his thoughts on building brand trust and what characteristic brands who consistently deliver share in common. 0:00 Intro/Scaling Gym Shark3:40 Cultural Evolution13:31 Homogeneity in Advertising17:50 The Goal of Marketing21:56 The Nuances of Marketing25:11 The Role of AI 29:04 Why Trust is Vital36:04 Customers are Your Best Ambassadors40:18 A Hill to Die OnFollow Elfried: LinkedIn: https://www.linkedin.com/in/elfriedsamba/Twitter: https://twitter.com/ElfriedSambaFollow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com
Released:
May 23, 2023
Format:
Podcast episode
Titles in the series (100)
41 - Sales and Marketing Alignment with Morgan Ingram by The Marketing Millennials