In just one month Dr. Anika Goodwin, founder of Opulence MD Beauty generated over 1 million dollars in sales with 11,000 customers. As business owners we make sure we’re ready for the worst case scenario — but what about handling the best case scenario? In Dr. Goodwin's case, more money meant more problems when demand exceeded supply.
 
In today’s episode you’ll get a deeper understanding of the challenges of supply and demand in a growing business and learn how to manage increasing sales beyond your current inventory. More than anything your ability to find creative solutions will be tested and communication with your customers, team, and manufacturers must be a priority.  
 
Want to keep up with Dr. Anika Goodwin? Find details here:
 
► Website:https://opulencemdbeauty.com/
 
► Book Dr.Goodwin:https://dr.anikagoodwin.com/book-now/
 
► Instagram:https://www.instagram.com/opulentlashlife/



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KEY TAKEAWAYS
[00:00:00] Show Intro
[00:01:20] Applying the same principles to a service based business
[00:02:00] Doing a soft launch with your existing customers 
[00:02:32] Decreasing affiliate percentages
[00:03:04] There is nothing intuitive about fulfillment and inventory
[00:03:45] Determining how many team members are needed to get the job done
[00:04:30] Pivoting to new strategies when resolving fluctuating inventory needs
[00:05:10] Partnering with the Harmon Brothers marketing agency
[00:06:15] Embracing the opportunities brought out during the pandemic
[00:07:00] Identifying new customer habits and using them to her advantage
[00:07:45] 1.2 million in sales in a single month
[00:08:25] The reality of amassing 11,000 customers in an instant
[00:08:50] Making sales beyond her supply, confident that she’d find a way to fulfill the orders
[00:09:07] The things you cannot prepare for
[00:09:30] Having all hands on deck