Welcome to the VidTao Podcast! Our guest today is Tom Breeze, considered the godfather of performance-based YouTube advertising and CEO of Viewability. He holds a degree in psychology from the University of Leeds, and his dissertation focused on gambling. As part of his research, he even paid for part of his tuition through online gambling winnings. After graduation, Tom started a business as a consulting coach for business performance.Like many business owners, he struggled with how to promote his business. But through a stroke of luck and the help of Google, he received a 30-pound check to test Google Ads, and it worked incredibly well for him, resulting in an 800% return on ad spend. From there, Tom started an SEO agency but eventually transitioned to paid advertising and started Viewability, one of the first YouTube performance-based agencies. This means that Tom funds and pays for your marketing spend and only gets paid if he generates an action that benefits your business.For years, Tom and his agency have been one of the biggest spenders in the performance marketing space on YouTube, generating miracles and ad spend for clients like Four Patriots, Frank Kern, and HelloFresh. If you've ever been on YouTube, there's a good chance you've seen his ads. In addition to his business successes, Tom has helped many new media buyers improve their skills in YouTube advertising through his courses and teachings. With YouTube constantly changing, we felt it was important to have this conversation with Tom to discuss what's happening, why it's happening, and what we can expect.Let's dive in!_1) Find your competitor's top unlisted YouTube ads in our VidTao.com YouTube ad library   2) Want help scaling YouTube & other video traffic platforms to $10k/day+? Set up a brainstorming chat here: https://inceptly.com/call_Get in touch with the host, VidTao Co-Founder Brat Vukovic, here:Twitter: https://twitter.com/bratinceptlyLinkedIn: https://www.linkedin.com/in/brat-vukovich-439609135/_Find Tom Breeze here:https://www.tombreeze.com/https://viewability.co/LinkedIn: https://www.linkedin.com/in/tombreeze/Twitter: https://twitter.com/tombreezetvInstagram: https://www.instagram.com/tombreeze/Facebook: https://www.facebook.com/TomBreezedotcom                        https://www.facebook.com/TomBreezeOfficial/