In this episode, Jonathon Hensley, CEO of Emerge Interactive, a digital product consulting firm shares his thoughts on developing a customer engagement strategy for online brands. Insights he shares include: 

Why most businesses get strategy wrongWhy customer engagement is a key part of a digital marketing strategyHow to distinguish and define customer engagement and user engagementThe key principle that is required to increase customer engagementThe role alignment plays in increasing customer engagementHow to develop a customer engagement strategyHow to ensure that the business has a common language and understanding to increase customer engagementHow to deliver a truly omnichannel experience based on empathyShould we ditch the sales funnelHow to use user flows to identify key attributes and behaviors to drive better customer research and thereby increase customer engagementand much more