The future of the fitness industry is changed, that’s no secret. In this episode I take a look at the past, present, and make a few predictions and express our wishes about the future with someone who has plenty of experience. My guest Rico Caveglia Chronological Age 78 Fitness Age 35 is America’s Healthy Aging Trainer and creator of The Ageless Living Lifestyle, The Vitality For Life Training System the Be Bold Never Be Old Wellness Club and the Fearless Aging Podcast.   He is a speaker, author of 29 books/DVD programs and a personal trainer and health coach, for 38 years. He is a multi- Gold and Silver Medalist in the California State Senior Olympics. His mind/body/spiritual interactive training programs educate, inspire and empower participants to enjoy a high level of total wellness for life. Debra Atkinson, your host My own background with one foot in academics teaching at a university for 15 years, supervising our interns from the advisor side of the table, while also running a personal training department during half of that and training interns who worked for us. I’ve spent time working on private and public sector of fitness, working with agencies and associations, and for small privately owned businesses. This episode We thought it would be fun and worthwhile to look back at the start of our experiences in the fitness industry, Rico’s 38 years and my 36 and take a decade by decade look at then, now, and the future if we could predict it and at the very least our hopes. By looking back we look at the future of the fitness industry too. How did you start… so let’s be honest, health coaching wasn’t even a thing. Personal training was just – where you were – rooting at that point. Share a bit about your start and where that was. From the perspective of getting clients, hourly wages, revenue. What was that like for you? So move forward into the 90s. We’ve had the good sense to have a little smaller hair, stop wearing our underwear on the outside of our tights, and slide, and step were in full swing about then. Questions in this episode: What changed for you in the 90’s? Late 90s, early 2000, do you recall that? Where were you when 911 was happening? Then after 911, the recession, how did that effect your business or what you were doing at the time? From 2010 to 2020 it was a pretty optimistic, lazy environment would you agree if I said that? What scares you most about right now? What is the silver lining right now? What do you see for the future? Who will survive? The take-aways from this episode are most important to me. If you were advising a trainer whether early into their career or middle of their career, what three things would you suggest they do right now to be one of those who thrive in the future of the fitness industry? Connect with Rico: ricoc@AgelessLivingLifestyle.com     www.AgelessLivingLifestyle.com      www.BeBoldNeverBeOld.com  www.VitalityStick.com Show notes: https://www.Fitnessmarketingmastery.com/future