Welcome to another episode of the Biohacking Beauty podcast brought to you by Young Goose Skincare! In this episode, host Amitay Eshel, the CEO of Young Goose, is joined by Robin Switzer.Robin Switzer has built KetoCon into one of the most highly regarded health conferences in the U.S. It takes place in Austin, Texas, every year. The event typically hosts thousands of vendors, brands, speakers, influencers, and participants over three days to engage with other health-conscious peopleKey Takeaways:Most Americans have a serious problem with mastering delayed gratification as we live in the age of instant gratification and on-demand dopamine-producing activities. But what’s important to remember is that everything you are feeling, whether you feel energized or tired, is a result of all the micro-decisions you made in the past years. If you’re not happy with the result of those micro-decisions, you can still turn them around. It all starts with acquiring the knowledge on how to do that, first.Being able to identify yourself within a community may be one of the ultimate hacks for improving your lifespan. The reason why is that when you become part of a community that is congruent with the lifestyle you want for yourself, it significantly reduces the amount of brainpower it takes for you to make a decision. This is because as humans, we naturally compare ourselves to those around us and if we strategically place ourselves around the people we want to be like and whose beliefs and values align with ours - we will naturally take the same decisions. Most of us think of health or being healthy as being able to live as long as possible. We consider living another 40 years in pain as a better alternative to living another healthy 30 years. But the truth is that health is NOT simply living as long as possible. Health is about living well. What we discuss:04:35: How did Robin decide to produce KetoCon?09:34: What did Robin see in this business?21:27: What is exciting about this year at KetoCon?28:57: What is the structure of the conference?35:00: How should guests approach the conference?39:34: Should you purchase a VIP pass?44:15: Should you stay in Austin?48:12: Where to learn more about KetoCon?To learn more about Robin Switzer + KetoCon:Use code YOUNGGOOSE50 to get tickets at https://www.ketocon.org/ketocon-2023/Instagram: @ketoconTo learn more about Young Goose:Website: https://www.younggoose.com/Instagram: @young_goose_skincareGet 20% off your first purchase by using code PODCAST20 at www.younggoose.com