In this episode of the Biohacking Beauty podcast, host Amitay, co-founder of Young Goose, is joined by Lior Sher, founder and CEO of Vitamin C International Consortium Institute (VCICI). We dive deep into what vitamin C is, the significant differences between ascorbic acid and sodium ascorbate, the lesser-known benefits of Vitamin C, along with its potential in treating both acute and chronic infections and diseases, and its role in skin health and overall health. Lior Sher is a leading expert on Vitamin C therapies, serial entrepreneur, and inventor and founded and developed several organizations in the bio-medical sector like PUR-C, the manufacturer and distributor of a line of Ascorbate (Vitamin C) products. What we discuss: (0:11:18) - The critical role of Vitamin C, and how this essential nutrient also doubles up as a stress hormone(0:21:09) - The necessity of maintaining optimal levels of Vitamin C in the body(0:36:03) - The role of Vitamin C in skin health, its involvement in collagen production, and its efficacy in reducing hyperpigmentation(0:53:13) - The potential risks and benefits of ascorbic acid and the importance of understanding the different forms of Vitamin C(1:01:54) - The differences between ascorbic acid and sodium ascorbate and their impacts on bioavailability and absorption within the body(1:07:42) - The mechanisms of Vitamin C and its various forms(1:23:25) - The benefits of using Sodium Ascorbate for health(1:28:29) - Vitamin C’s pivotal role in our healthTo learn more about Young Goose:Use code PODCAST10 to get 10% off your first purchase, and if you’re a returning customer use the code PODCAST5 to get 5% off at https://www.younggoose.com/Instagram: @young_goose_skincareTo learn more about Lior SherVCICI: https://www.vcici.org/Pur-c: https://www.pur-c.com/Resources:Book: Monumental Cures by Marc MicozziConference: https://www.vcici.org/conference/