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#18 Revenue Generating Strategies |Health & Fitness Professionals

#18 Revenue Generating Strategies |Health & Fitness Professionals

FromShe Means Fitness Business


#18 Revenue Generating Strategies |Health & Fitness Professionals

FromShe Means Fitness Business

ratings:
Length:
36 minutes
Released:
Nov 11, 2021
Format:
Podcast episode

Description

Who doesn’t need and want more revenue generating actions? Note I said actions and not ideas. My goal is not to give you a list of very good ideas. What I want you to do is treat this like a check list. It may be a reminder for things you have done and have worked but you just stopped doing. The first step is to not assume everyone already knows about you and they’ll come find you when they’re ready.  Free masterclass with 3 biggest marketing mistakes and 3 training mistakes that miss with midlife women. Host a Free Challenge             These are hot for good reason. Make it targeted enough it attracts and serves your exact demographic (That isn’t every possible customer in your geographical area. It’s the specific 66-year-old woman concerned about osteoporosis, getting weaker, gaining weight, and not wanting to be frail like her mother). The value is your follow up offer. Make it congruent with the challenge. It’s not just generic “personal training.” A package that feels complete and solves the buyer’s problems is what sells someone. Create a Paid Challenge             This is my preference. I like someone to be invested. It's already revenue generating from the beginning. The saying goes, when you pay you pay attention. It’s so true. Otherwise, it’s nothing but another email reminder or thing to have to do but nothing at stake so why bother? Someone misses a day and they’re likely to skip out altogether if they didn’t pay. Challenges don’t need to be a big investment though. Host it for $19 or $27 or $49 at most depending on the length of the challenge. Some challenge hosts will do a free challenge but also include an upsell to a better VIP experience, including maybe hot seats, or handouts, or additional materials or access to live presentations inside a group. Host A Live Event Make it a presentation that is news and noteworthy.  Holiday weight gain realities vs myths. Where it usually comes from. How to eat more and not gain weight. Host an Online Event Yourself, invite a panel, invite a guest. But make sure you’re solving a problem. You’re giving a unique and tangible offer. Meaning 3 healthy family-proof recipes they’ll all love, 5 short workouts for holiday health (and sanity). Host a Virtual “Open House” Just your house! Let them see behind the scenes! Your fans love to know what you do, and what works for you.  Host an “Open House”             By appointment this year rather than a large social gather. Yes, it's like a sales appointment, but it feels different with this frame. And treat them differently. Give them favors, refreshments, treats that are unique.  Get Booked on a Podcast (or 5)             Target podcasts that serve your same audience. Someone who does something complimentary, not exactly what you do. Reach out, introduce yourself, make it clear you’ve listened to previous episodes and understand what they want. Provide the 3-5 take-aways for listeners. Let the host know how you add value to listeners, and mention your own email list and social media following. It matters.             The value of a guest is ... Social Media tour live at two busiest times of the week             If you own a brick-and-mortar business, I know it’s been tough. Don’t forget ways to help those who’ve fallen off the bandwagon to come back in. Think about their biggest objections. No ignoring that it may be safety, and the mask and vaccine situation. There may not be a lot you can do about that except nurture them. Stay connected. Be a source of healthy immune boosting habits that people can do at home if they’re not back yet.             But what if it’s something else? What if ... Post a recipe a day during a specific time period             December             12 Days of Christmas             September Tailgating             That’s not all though. Make an offer each time you post... Create a membership             ...There are so many ways to use a membership. Maybe it’s a way to add val
Released:
Nov 11, 2021
Format:
Podcast episode

Titles in the series (100)

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