Erin Balsa was a guest on Ben Goodey's How the Fxck SEO Podcast. Erin and Ben discussed the intricacies of integrating thought leadership into SEO. Erin recounts a standout 2020 case study, where a unique report relevant to the challenges of remote work generated a staggering 680k in revenue. This wasn't just about numbers; it was about providing actionable insights for businesses navigating the remote work paradigm.Diving deeper, Erin emphasizes the power of narratives in content creation. She believes that every piece of content should resonate with the company's core story, ensuring a cohesive message across all platforms. This not only aids in brand recognition but also in building trust with the audience.The duo concludes by touching on the essence of documentation in SEO. It's not just about creating a process but understanding the underlying "why" behind each strategy, ensuring quality and relevance in every piece.