40 min listen
How to Build a Successful Content Strategy with Sonja Jacob
How to Build a Successful Content Strategy with Sonja Jacob
ratings:
Length:
47 minutes
Released:
Mar 16, 2023
Format:
Podcast episode
Description
Thought leadership is a play for relevance, says our guest. But standing out in a highly competitive space such as B2B is a tricky endeavor. Therefore, company executives and field experts must acknowledge that becoming a thought leader is a marathon, not a sprint. And for those who are change-averse, it is better to reconsider their desire to become one.In this episode of The Notorious Thought Leader, Sonja Jacob, the head of Global Content Strategy at Meta, joins Erin to discuss thought leadership. Sonja shares her take on thought leadership, what makes for a successful content writer, and how to build a content strategy leading to long-term success.
Released:
Mar 16, 2023
Format:
Podcast episode
Titles in the series (27)
Creating the Best Content on the Internet with Evan Bailyn, CEO of First Page Sage by The Notorious Thought Leader