Sophie is the CEO of The Marketing Society and the author of Superfast: Lead at Speed, in which she offers insight into energy management, purposeful leadership, and keeping pace with breakneck innovation. She is also a passionate advocate of flex work as the future of effective companies, and regularly speaks about innovative approaches to balance business and family life. Her career began at Procter & Gamble and Coca-Cola Great Britain, Interbrand, and then Leo Burnett Dubai. She went on to become CEO of The Caffeine Partnership, an innovative consultancy helping leaders with purpose and pace. Most recently, in July 2020, Sophie became CEO of The Marketing Society, a global community of progressive senior marketers whose purpose is to empower brave leaders.What we covered in this episode:
Why Sophie chose a career in marketing
The loneliness of the marketing leader
How the Marketing Society is creating a community
The importance of celebrating marketing's role in creating change
What inspired Superfast
The exhaustion that comes from the speed of information
How the best leaders manage to set the right pace
How to write a book and manage the day job
Which books inspired Sophie the most
The importance of managing your energy
The SHED technique to energy management
Understanding what energises your team
The times when you shouldn't go fast
The power of strategic laziness
How a clear business purpose can drive pace
How Lucozade Sport created a clear purpose around Made to Move
How the world's most successful business people make decisions
Why being too fast and too slow can be dangerous
Why being closer to your customer makes decision making easier
The importance of timing
How Jon failed to kill the QR code
Sophie's guide to whether the Metaverse will become a success or not
Why it's what you do with good luck of bad luck that really matters
What's next for the Marketing Society