When starting your brand you have to think a lot about what will make it unique and different.  How will you position your brand?  Will you stay focused on a narrow scope or attempt to go broader?     Kristi Faulkner, President of Women Kind and contributor to Forbes.com joins us to talk about her journey specializing in comprehensive and strategic marketing to the largest spending group... women!  Kristi shares how she positions her brand against bigger companies, how to choose speaking engagements, and tips for being a good panelist.