Precise and compelling copy that harmonizes with your best images can entertain, inform and delight your audience, but it also needs to establish your authority and brand position. There are specific strategies that will allow you to capture the attention of the clients you want to work with now and in future.

In this episode we learn:
- use direct, simple language, short sentences and present tense
- use adjectives sparingly
- develop words and phrases that reflect your brand and use them often.
- be lighthearted, not juvenile
- start with the main point
- tailor the writing style to suit the platform

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