23 min listen
214: How CMOs Can Hire Smarter in 2021
ratings:
Length:
46 minutes
Released:
Nov 13, 2020
Format:
Podcast episode
Description
Any B2B or B2C organization is only as good as its team, so it may be surprising to hear that the hiring process hasn’t really changed for the last decade. In fact, 9 out of 10 CMOs say they aren’t doing anything different when it comes to building their marketing squads. It’s high time for that to change; it’s time to bring all of the tools available in MarTech over to the people side of the house. In this episode, Aptology CMO Caroline Tien-Spalding joins us to talk all things employee hiring. Tune in to hear why understanding behavior at work is essential, how Caroline built a CRO advisory board to help drive content, and how hiring right can boost revenue across the board.
Released:
Nov 13, 2020
Format:
Podcast episode
Titles in the series (100)
1: RTU: Influencer Marketing w Eric Reynolds, CMO, Clorox: A Big Idea is Bigger than Your Brand by Renegade Marketers Unite