42 min listen
Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon
Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon
ratings:
Length:
61 minutes
Released:
Jan 19, 2021
Format:
Podcast episode
Description
How do you conduct useful research?
Simple question, right?
At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.
With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.
We discuss:
- Helping clients work out what research to do
- Pricing research
- Quantifying qualitative research
- Creative testing and is there really a point?
- Working out which outputs would be useful
You can find Current Forward here: http://www.currentfwd.com
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Simple question, right?
At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives trying to answer this question.
With COVID-19 throwing everything up in the air and forcing even more research to happen through screens, we decided to discuss practical ways to conduct research in a pandemic but also not in a pandemic.
We discuss:
- Helping clients work out what research to do
- Pricing research
- Quantifying qualitative research
- Creative testing and is there really a point?
- Working out which outputs would be useful
You can find Current Forward here: http://www.currentfwd.com
**
Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com
Released:
Jan 19, 2021
Format:
Podcast episode
Titles in the series (100)
"I Want To Do Work With More Meaning" - Malaka Gharib, Writer by Sweathead, A Strategy Podcast