48 min listen
21 Challenges Facing Strategists Right Now - Lucy Cochran, Strategy Head
21 Challenges Facing Strategists Right Now - Lucy Cochran, Strategy Head
ratings:
Length:
41 minutes
Released:
Jan 11, 2019
Format:
Podcast episode
Description
Lucy Cochran has just arrived in New York. She's run strategy teams in Australia and Amsterdam. She's won a bunch of awards. She ran the Melbourne arm of the Account Planning Group. And we decided to give ourselves the challenge of discussing and answering 20 of the main questions facing strategists right now.
They include:
1. Why don't clients want to pay for it?
2. Why don't some agencies support their own strategists?
3. How do you deal with a jargon-heavy culture?
4. How do you build relationships with creatives?
5. How can someone get good at insights?
6. How an a planner have a good career?
7. What makes planning such a hard career to sidestep from?
You can find Lucy at http://www.twitter.com/lucycochran
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
They include:
1. Why don't clients want to pay for it?
2. Why don't some agencies support their own strategists?
3. How do you deal with a jargon-heavy culture?
4. How do you build relationships with creatives?
5. How can someone get good at insights?
6. How an a planner have a good career?
7. What makes planning such a hard career to sidestep from?
You can find Lucy at http://www.twitter.com/lucycochran
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Released:
Jan 11, 2019
Format:
Podcast episode
Titles in the series (100)
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