On this first episode of a four-part mini-series, Leo focuses on strategic orientations. Following episodes will be on strategy formulation, implementation and evaluation.To begin with, what is strategy and why is it important? Failing to plan is like planning to fail. Strategic planning is the process of assessing a corporation’s environment and internal strengths, establishing its mission and objectives, and implementing a plan of action for securing these goals. Before getting on how to formulate the plan, corporations tend to have a certain attitude. The typical orientations are three:EthnocentricPolycentricGeocentricFollow the page on LinkedIn: https://www.linkedin.com/company/65338319/ -And connect with Leonardo to come on the show. Share your expertise and inspire global peers: https://www.linkedin.com/in/leonardo-marra26/