On this episode, Leo asks the same question to three professionals. How to formulate an international marketing strategy?Riccardo Bonati has been working for Infodent & Infomedix International since 2010. He has been a Sales Manager since 2014 with an additional role as marketing manager since 2018 for the implementation of new projects and the creation of our marketing campaigns. He travels extensively, Riccardo attends nearly twenty medical and dental tradeshows all over the world every year helping existing and new customers to create tailored communication campaigns to find new distributors and expand their business worldwide. Connect with Riccardo on LinkedIn: https://www.linkedin.com/in/riccardo-bonati-447b829/ -David Clapcott, based in Shanghai/Singapore, is the Commercial Director for Arthrex, a leading global medical device company, responsible for the APAC region.  Over the last 20 years David has held various medical devices sales and marketing roles in Europe and Asia with a number of leading multi-national organizations. He is passionate about international sales and marketing and thrives on the opportunity to work with healthcare professionals and providers to help improve patient outcomes and experiences. Connect with David on LinkedIn: https://www.linkedin.com/in/david-clapcott-42842a21/ -Stefano Camesasca has over 9 years of marketing experience in medical devices. He focuses on Marketing and Product Management in the field of Joint Reconstruction (hip, knee, shoulder) at permedica SPA.  Definition of marketing plans, organization of scientific events, salesforce training and creation of marketing collaterals are the key points of his activity, together with lifecycle management of the assigned product lines. During the last 2 years, Stefano has also been involved in International Business Development, growing business in new markets. Connect with Stefano in LinkedIn: https://www.linkedin.com/in/stefano-camesasca-ba6a592a/ -Self-learning is of paramount importance in the business world, listen to your international peers and step up your game.Connect with Leonardo on LinkedIn: https://www.linkedin.com/in/leonardo-marra26/ -Follow the page on LinkedIn: https://www.linkedin.com/company/65338319/