42 min listen
Go Deep, Go Offbeat - Mel McShane, Brand Strategist
Go Deep, Go Offbeat - Mel McShane, Brand Strategist
ratings:
Length:
32 minutes
Released:
Feb 23, 2019
Format:
Podcast episode
Description
Mel McShane has spent well over a decade at renowned design agency Wolff Olins and consults with executives around the world on their brand strategies. One question up-coming strategists are sometime curious about is which type of agency actually does brand strategy because... so many agencies say they do everything but when you're in them you realize it isn't always true.
We discuss:
- Where brand strategy happens
- How Mel approaches brand strategy
- Interviewing people vs running people through questionnaires
You can find Mel here: http://linkedin.com/in/melanie-mcshane
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
We discuss:
- Where brand strategy happens
- How Mel approaches brand strategy
- Interviewing people vs running people through questionnaires
You can find Mel here: http://linkedin.com/in/melanie-mcshane
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.
Released:
Feb 23, 2019
Format:
Podcast episode
Titles in the series (100)
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