The neobank space is very competitive. Every company has a solid app with extensive functionality, that is a given these days. But where there is differentiation is how these neobanks are engaging with the customers. Some are focused on optimizing for interchange fees, some are focused on credit products, some on deposit gathering while others provide all of that and more. But there are few companies approaching their customers in completely new ways.My next guest on the Fintech One-on-One podcast is Dee Choubey, the CEO and co-founder of MoneyLion. I last had him on the show six years ago and his company has changed so much since then. They are now a public company (NYSE:ML) and they are approaching their market in a completely different way to other neobanks. What they are doing with media, how they think about customer engagement, how they are using their marketplace - this is quite unique in the entire fintech space.In this podcast you will learn:A profile of the typical MoneyLion customer.Where people are spending the most time on MoneyLion.How their personalized content helps with financial literacy.What Dee means by creating a form factor change in finance.The engagement with their app that they are seeing.Their view of the American consumer right now.The primary use case for crypto and any changes they are seeing there.Why they acquired Even Financial and how they are developing that platform.What they are doing in media and how they are using AI and ML to optimize it.How they will eventually become the search engine for financial products.Why they have gone all-in on NASCAR and are also focused on the NBA G-League.How they are navigating this bear market in fintech valuations.Why Dee has no regrets about becoming a public company when they did.What he is most excited about for 2023.Connect with Dee on LinkedInConnect with MoneyLion on TwitterConnect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes