The anti-fraud space has really heated up this past 12 months as fraud attempts have been on the rise and bad actors have become more sophisticated. Often, it can feel like an increasingly difficult battle to win, but there is reason for optimism.My next guest on the Fintech One-on-One podcast is Tommy Nicholas, the CEO and Co-Founder of Alloy. Tommy lays out in exceptional detail and with great passion why there is reason for optimism today. He also provides a blueprint for how banks and fintechs should be approaching their anti-fraud efforts. This is the third and final interview in the series I conducted at Fintech Meetup.In this podcast you will learn:The inspiration and motivation for the founding of Alloy.A description of their product offerings.Why it was so difficult to build their products.How fraud attacks have changed over the last 12-18 months.How new fintechs develop their fraud protocols.How to avoid the death spiral to zero good customers.The role social media has had in increasing first-party fraud.What is leading to an increase in fraud attempts recently.The types of fraud he is seeing today and how it is preventable.Details of the newly announced Alloy for Embedded Finance.How it will transform bank-fintech partnerships.The luck they have had in the timing of this launch.Connect with Tommy Nicholas on LinkedInConnect with Alloy on LinkedInConnect with Fintech One-on-One: Tweet me @PeterRenton Connect with me on LinkedIn Find previous Fintech One-on-One episodes