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PNR 98: Apple Is Spurring On the Next Generation of Advertising

PNR 98: Apple Is Spurring On the Next Generation of Advertising

FromThis Old Marketing


PNR 98: Apple Is Spurring On the Next Generation of Advertising

FromThis Old Marketing

ratings:
Length:
58 minutes
Released:
Sep 29, 2015
Format:
Podcast episode

Description

In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other?  Could there be a world in the future with all digital ads as content?  In other news, Google launches mass a Gmail retargeting program to an inbox near you.  Facebook launches 360 video, while Facebook Signal goes for the Twitter death march.  Rants and raves include content strategy salaries and a great example of native advertising.  This week's #ThisOldMarketing example: The House of Mewar (India).
This week's story links:
ScribbleLive Raises 35 Million In Expansion Round Fundinghttp://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htmThe Ad Blocking Controversy Explainedhttp://www.vox.com/2015/9/18/9351759/ad-blocking-controversypaired with….Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-webpaired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/Facebook Launches 360 Degree Videoshttp://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/Paired WithFacebook Launches Signal - A Way For Journalists To Gather News Without Twitterhttps://www.facebook.com/facebookmedia/get-started/signalhttp://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/This week's sponsor: BrandPoint

Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.
http://bit.ly/brandpointhub
Robert's Raves
http://www.roberthalf.com/creativegroup/blog/the-creative-group-salary-guide-salaries-projected-to-rise-38-percent-in-2016
http://observer.com/2015/09/advertising-doesnt-have-to-irritate-intrude-lie-cheat-and-generally-suck-2
 
Joe's Raveshttp://www.tubefilter.com/2015/09/25/pewdiepie-legend-of-the-brofist-app-store/
http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos
 
#ThisOldMarketinghttp://www.arvindsinghmewar.com/
http://www.webmarketingacademy.in/family-business-in-india/ 
Released:
Sep 29, 2015
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.