46 min listen
PNR 98: Apple Is Spurring On the Next Generation of Advertising
PNR 98: Apple Is Spurring On the Next Generation of Advertising
ratings:
Length:
58 minutes
Released:
Sep 29, 2015
Format:
Podcast episode
Description
In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as content? In other news, Google launches mass a Gmail retargeting program to an inbox near you. Facebook launches 360 video, while Facebook Signal goes for the Twitter death march. Rants and raves include content strategy salaries and a great example of native advertising. This week's #ThisOldMarketing example: The House of Mewar (India).
This week's story links:
ScribbleLive Raises 35 Million In Expansion Round Fundinghttp://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htmThe Ad Blocking Controversy Explainedhttp://www.vox.com/2015/9/18/9351759/ad-blocking-controversypaired with….Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-webpaired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/Facebook Launches 360 Degree Videoshttp://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/Paired WithFacebook Launches Signal - A Way For Journalists To Gather News Without Twitterhttps://www.facebook.com/facebookmedia/get-started/signalhttp://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/This week's sponsor: BrandPoint
Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.
http://bit.ly/brandpointhub
Robert's Raves
http://www.roberthalf.com/creativegroup/blog/the-creative-group-salary-guide-salaries-projected-to-rise-38-percent-in-2016
http://observer.com/2015/09/advertising-doesnt-have-to-irritate-intrude-lie-cheat-and-generally-suck-2
Joe's Raveshttp://www.tubefilter.com/2015/09/25/pewdiepie-legend-of-the-brofist-app-store/
http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos
#ThisOldMarketinghttp://www.arvindsinghmewar.com/
http://www.webmarketingacademy.in/family-business-in-india/
This week's story links:
ScribbleLive Raises 35 Million In Expansion Round Fundinghttp://www.marketwired.com/press-release/scribblelive-raises-35-million-in-expansion-round-funding-2057826.htmThe Ad Blocking Controversy Explainedhttp://www.vox.com/2015/9/18/9351759/ad-blocking-controversypaired with….Welcome to Hell - Apple Vs. Google Vs. Facebook and the Slow Death of the Web http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-webpaired with…. Google Is Matching Facebook’s Targeting Capability http://digiday.com/platforms/google-looks-match-facebook-giving-advertisers-better-data-targeting/Facebook Launches 360 Degree Videoshttp://digiday.com/platforms/facebook-rolls-360-degree-videos-public-vice-star-wars/Paired WithFacebook Launches Signal - A Way For Journalists To Gather News Without Twitterhttps://www.facebook.com/facebookmedia/get-started/signalhttp://thenextweb.com/facebook/2015/09/17/facebook-launches-signal-a-way-for-journalists-to-gather-news-without-twitter/This week's sponsor: BrandPoint
Number Crunch: How a Content Marketing Platform Saves Time and Money
Time is work is money. How much time can a content marketing platform really save you? These hard numbers crunch out quite the story.
http://bit.ly/brandpointhub
Robert's Raves
http://www.roberthalf.com/creativegroup/blog/the-creative-group-salary-guide-salaries-projected-to-rise-38-percent-in-2016
http://observer.com/2015/09/advertising-doesnt-have-to-irritate-intrude-lie-cheat-and-generally-suck-2
Joe's Raveshttp://www.tubefilter.com/2015/09/25/pewdiepie-legend-of-the-brofist-app-store/
http://www.fastcocreate.com/3051488/the-wall-street-journals-in-depth-cocainenomics-is-a-netflix-ad-for-narcos
#ThisOldMarketinghttp://www.arvindsinghmewar.com/
http://www.webmarketingacademy.in/family-business-in-india/
Released:
Sep 29, 2015
Format:
Podcast episode
Titles in the series (100)
PNR 6: The Content Marketing Predictions Show: Content Marketing with Pulizzi and Rose by This Old Marketing