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    PNR 71: The Third Era of the Internet Has Begun

    PNR 71: The Third Era of the Internet Has Begun

    FromThis Old Marketing

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    PNR 71: The Third Era of the Internet Has Begun

    FromThis Old Marketing

    ratings:
    Length:
    59 minutes
    Released:
    Mar 23, 2015
    Format:
    Podcast episode

    Description

    In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts.  Rants and raves include Starbucks and IDG.  This week's TOM example of the week: Back Country.
    Released:
    Mar 23, 2015
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.