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PNR 143: Instagram Launches the Snapchat for Older People

PNR 143: Instagram Launches the Snapchat for Older People

FromThis Old Marketing


PNR 143: Instagram Launches the Snapchat for Older People

FromThis Old Marketing

ratings:
Length:
66 minutes
Released:
Aug 8, 2016
Format:
Podcast episode

Description

In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches.  Instagram launches Instagram Stories and LinkedIn launches influencer video.  Content strategy is still in a fight with content marketing, and publishers are still dependent on Facebook.  Rants and raves include the 130-hour work week and sponsored content.  This week's TOM example: The Olympics. This week's story links: Instagram Takes A Page From Snapchat And Takes Aim At It Toohttp://www.nytimes.com/2016/08/03/technology/instagram-stories-snapchat-facebook.html?_r=0 LinkedIn Feed Is coming To Life With Videos From Influencershttps://blog.linkedin.com/2016/08/02/your-linkedin-feed-is-coming-to-life-with-videos-from-linkedin-i Content Marketing Isn’t A Strategyhttp://www.cmswire.com/content-marketing/content-strategist-karen-mcgrane-content-marketing-isnt-a-strategy Facebook’s Dominance In Journalism Could Be Bad News For Us Allhttps://www.theguardian.com/media-network/2016/jul/28/facebook-dominance-journalism-world-view SPONSOR - Content Marketing World - be at the marketing event of the year, September 6-9, 2016 in Cleveland, Ohio.  Use code PNR200 to save $200 off registration. http://contentmarketingworld.com  RANTS/RAVES https://www.bloomberg.com/features/2016-marissa-mayer-interview-issue/ https://www.linkedin.com/pulse/how-sponsored-content-could-kill-media-joe-pulizzi TOM: 1896 The First Modern Olympics https://www.amazon.com/gp/product/B005HJYN5W/ref=oh_aui_d_detailpage_o00_?ie=UTF8&psc=1
Released:
Aug 8, 2016
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.