The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of Marketing at Grenoble École de Management in France.He and his colleagues have just published a paper in the Journal of Interactive Marketing called “Using Humor to Address Complainers’ Online Incivility”.Want more? The full 24-minute interview is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/? Get the Newsletter: Click Here (daily or weekly)✨ GO PREMIUM! ✨ ✓ Ad-free episodes ✓ Story links in show notes ✓ Deep-dive weekend editions ✓ Better audio quality ✓ Live event replays ✓ Audio chapters ✓ Earlier release time ✓ Exclusive marketing discounts ✓ and more!Check it out: todayindigital.com/premiumfeed ? Join our Slack: todayindigital.com/slack✉️ Contact Us: Email or Send Voicemail⚾ Pitch Us a Story: Fill in this form? Reach Marketers: Book Ad?️ Classified Ads: Book Now? Share: Tweet About Us • Rate and Review? Follow: LinkedIn • TikTok • FB Page/Group??‍? Follow Tod: LinkedIn • TikTok------------------------------------?UPGRADE YOUR SKILLS• Inside Google Ads with Jyll Saskin Gales• Foxwell Slack Group and Courses Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source AudioSome links in these show notes may provide affiliate revenue to us.Privacy & Opt-Out: https://redcircle.com/privacy