34 min listen
#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#648 Lessons from 80s TV Advertising That You Can Still Apply Today, w/ Luke Cairns, Head of Production at Hightower Video
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
33 minutes
Released:
Apr 28, 2022
Format:
Podcast episode
Description
In this episode we're joined by Luke Cairnes, Head of Production at Hightower Video. Luke is a video historian, and being born 1979, looks back fondly on classic TV adverts from the 80s. In this episode we discuss nostalgia, 80s video production techniques that can still be applied today, and everything we're happy to leave in the past including: Early forms of influencer marketing in 80s TV adsTV advertisers that became filmmakersHow creative freedom has changed for videographers since the 80sConcepts and principles from 80s TV ads that can still be applied today (and those that should be left behind!)Referenced on this episode:Dunlop 'Tested for the Unexpected' ad: https://www.youtube.com/watch?v=NLWWtgqDG2M&ab_channel=LeodeganLevi's 'Laundrette' ad: https://www.youtube.com/watch?v=wT4DR_ae_4o&ab_channel=MarcelVisserCinzano 'Airline' ad: https://www.youtube.com/watch?v=rkjidE0WnAIRed Rock Ciders ads w/ Leslie Nielsen: https://www.youtube.com/watch?v=7hqwBR8jzK4&ab_channel=headbang0rVerizon ad directed by Michael Bay: https://www.youtube.com/watch?v=yj9yt1M7S-8&ab_channel=GeniusKingdomMoviesHovis Bike ad by Ridley Scott: https://www.youtube.com/watch?v=6Mq59ykPnAE&ab_channel=carltonreidUnited Colors of Benetton ad from 1986: https://www.youtube.com/watch?v=hLWidCllIgY&ab_channel=ewjxn CONNECT WITH THE LUKE/HIGHTOWER VIDEO:https://www.hightower.video/https://www.linkedin.com/in/lukecairns/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
Released:
Apr 28, 2022
Format:
Podcast episode
Titles in the series (100)
SEARCH ENGINE OPTIMISATION – PODCAST EPISODE #2: It’s all about getting more of the right people to visit your website See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing