**This episode is brought to you by MuteSix and Omnisend**   “An existing problem that we solved simply and elegantly”- OPTE stands for optimization of the skin. In the first part of this feature, we have Matt Peterson, CEO of OPTE, a skincare brand that is the first all-in-one precision skincare device for hyperpigmentation treatment that instantly corrects, then visibly fades and prevents dark spots with every use. OPTE scans the skin to find dark spots. Then lays down high-performance, spot-fading optimizing serum treatment. The best thing is that it is suitable for all skin types at the same time. The brand uses simple and clean ingredients. However, Matt mentions that the most challenging part is getting people to understand precisely who they are and what OPTE does. In part 1, we discussed: * Gratefulness towards his boss at Pepsi * Overview of the brand * Description of the world's smallest inkjet printer * Should one need to scan the whole face every day * Does skin color matter * Was the absence of technology his idea * What were the challenges and customer feedback Join Ramon Vela and Matt Peterson as they break down the inside story on The Story of a Brand. For more on Opte, visit: https://opte.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/