This episode is brought to you by Sendlane.   Robert says, “we surround ourself with objects that we gravitate towards. We define our ourselves by the things we buy, put on our body, drive, what we live in, what we use. And so that emotional relationship that people have with things has always fascinated me. And, ultimately, that's why I get paid is that we try to and move above function and purpose, which is very important, and get to that layer of emotional connection and desirability that people have with things. That drives a lot of my work and the work of my team here.”   Today, we interview Robert Brunner, Founder & Creative Director of Ammunition. Ammunition is a design studio dedicated to bringing products and services that matter to market.   We discuss:   * His gratefulness practice and who he’s grateful for? * An overview and origin of the Ammunition * His upbringing, caught between an engineer father and an artist mother * Why the relationship between people and things has fascinated him * Why everything we do is defined by product designers and their designs * The story of Beats by Dre * The challenges to designing a great product * Why something new and innovative is expensive * A teaser on his second book currently being worked on * Why risk should not be a four letter word * The reinvention of everyday things * What market areas are ripe for innovative products * Last words and how to work with him   Join Ramon Vela and Robert Brunner as we break down the inside story of Ammunition on The Story of a Brand.   For more on Ammunition, visit: https://ammunitiongroup.com/   Checkout his book: Do You Matter? How Great Design Will Make People Love Your Company, by Robert Brunner   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!