This episode is brought to you by Sendlane.   The daily face washing routine - either using washcloths, facial wipes, or cotton balls - has become a "straight-up environmental disaster," says Amanda McIntosh, founder of Take My Face Off. So she decided to find a product that does it better.   "I actually don't like to guilt people into using my products. I like my people to use my products because they're delightful, and they're just better," Amanda says. "But there's something I'd like to tell people. There's a golden rule of being green. It's so complicated, and it changes so fast, but one thing is true any time you can use something multiple times instead of using a disposable, that is always better."   Developing the Take My Face Off product was another challenge because fabric manufacturers couldn't understand Amanda's needs. In the end, it would take experimenting with hundreds of fabric samples, sizes, and shapes to find the right solution.   In Part 1, Amanda talks about:   * Gratefulness for the support from her husband. * How her background in performing led her to explore the facial cleaning product space. * Why facial wipes - even those labeled eco-friendly - are a big problem. * Why disposable products aren't green. * The beauty space is challenging for a green product - it's a crowded space, and people are very loyal to their products. * Why cotton balls are suitable for absorption but not for cleaning.* In developing her product, she bought hundreds of "weird fabrics" to put through the tests.   Join Ramon Vela and Amanda McIntosh as they break down the inside story on The Story of a Brand.   For more on Take My Face Off, visit: https://www.takemyfaceoff.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story