In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.  In this episode we discuss:What questions can you ask of prospects to best understand their purpose?What accreditations can help signify a businesses' commitment to ecological issues?The moral challenge for brands of being value-driven and selling on AmazonHow can you sell on Amazon responsibly?Can you build a purpose led brand from scratch on Amazon?Referenced on this podcast: https://ecologi.com/https://www.bcorporation.net/https://www.bonrawfoods.com/CONNECT WITH MICHAEL/THE PURPOSE LED:https://www.thepurposeled.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com  Hosted on Acast. See acast.com/privacy for more information.