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#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
35 minutes
Released:
Apr 1, 2021
Format:
Podcast episode
Description
Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles. In this episode we discuss: What happens in the intersection of product and marketing at FreshBooksExamples of marketing that's built-in to productsWhat SaaS product marketers can learn from the gaming sectorWhat can marketing teams learn from product teams and vice versaWhen to target broad audiences vs. when to go feature-specific Referenced on this episode:https://looker.com/ https://trello.com/ CONNECT WITH PAUL / FRESHBOOKShttps://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc https://www.freshbooks.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
Released:
Apr 1, 2021
Format:
Podcast episode
Titles in the series (100)
INTRODUCTION TO ANALYTICS PODCAST EPISODE #7: In this episode we take a look at analytics. What it is. Why its important See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing