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S7 E10: This Simple Hack Produces a 78% Better ROAS

S7 E10: This Simple Hack Produces a 78% Better ROAS

FromLimited Supply


S7 E10: This Simple Hack Produces a 78% Better ROAS

FromLimited Supply

ratings:
Length:
53 minutes
Released:
Mar 6, 2024
Format:
Podcast episode

Description

Listen up kiddies, and let Nick and Moiz tell you the story of ages past. 
Before you had to worry about finding a MAX-9 brochure sitting in the plane seat in front of you, you used to look forward to opening your seat to the germ-covered pages of the Skymall catalog before you. Where else could you order a ton of crap you never knew you needed?
But Skymall disappeared. And these days, Facebook catalog ads seem destined to fill the void of flipping pages upon pages of products. Nik and Moiz dive into the nitty gritty details of why your DTC can't afford not to harness the power of Facebook catalog ads and go over their top tips for implementing them the right way. Is it a smart move for your DTC?
Then, the guys discuss if Klaivyo is becoming obsolete. With diminishing stock prices since the company IPO’d, is it possible the service is finally ending its stronghold over the DTC community?  
Plus, Nik shares the top subscription stoppers that hinder customers from signing up for subscription services and later, he and Moiz tackle the Thrasio bankruptcy. 
 
Give customers more choice—and save your margins—with Postscript CashBack.
This is the better alternative to coupons.
 
Offer customers a CashBack option anywhere you use a coupon—popups, welcome series, or over SMS and email. When customers select a store gift card for their CashBack option, they return to purchase multiple times and spend more.
 
Postscript is the DTC darling of SMS for a reason—they’re in the biz of making brands more money–more efficiently. Learn more at postscript.io/limited
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Released:
Mar 6, 2024
Format:
Podcast episode

Titles in the series (82)

So many DTC brands think nice PR is more important than honesty. But that’s not us. We're Nik & Moiz, and we're tired of all the hot air in our industry. This podcast is the behind-the-scenes conversation that gets to the heart of what DTC is really like. Nik Sharma founded Sharma Brands, and Moiz Ali’s company Native was acquired by P&G for $100M. We have no reason not to call people out, and share our spicy takes. This is the conversation you won’t hear anywhere else, with two of the most experienced names in the industry. We’ll be diving deep into industry moves, autopsies on failed brands, and why we’re investing in certain companies. First episode drops soon with new episodes every Wednesday after that. Make sure to subscribe wherever you get your podcasts.