Wondering how DTC brands thinking about advertising this year? 
Behold, the DTC Industry Report!
This week, Nik and Moiz are breaking down the findings of Tatari’s DTC Industry Report, and giving you their key takeaways of how they’re thinking about advertising in 2024. The boys will also dig into the showdown between the Trump and Biden campaigns' websites, and how they're currently stacking up against each other.
If you want to know how your brand should be prepping for 2024, this is the episode for you.

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00:00:00 - Nick's Experience at the EPR Event
00:00:41 - Analyzing Ad Funnels and CRO Tips
00:01:19 - Comparing Trump and Biden Campaigns
00:07:23 - Text-Heavy Website: Trump's Ad Strategy
00:10:53 - Powerful Upsells and Checkout Strategies on Trump's Website
00:17:26 - The Impact of TikTok on the Presidential Election
00:20:42 - Decreased Web Traffic for Biden and Trump
00:22:23 - Insights from Nick Cannon's Campaign Report
00:23:06 - Choosing the Right Metric for Marketing Success
00:24:13 - Understanding Profit vs. Revenue Metrics
00:24:34 - How to Decide Where to Spend Ad Dollars
00:29:35 - The Majority Invest in Paid Social Media
00:30:55 - The Impact of TV Advertising
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali