How do you make intimacy, and specifically the associated cleanup operations, less awkward? That is the mission of founder and today's special guest Francis Tang of Awkward Essentials. The Asian-American entrepreneur, who has been affectionately dubbed “Captain Awkward,” founded her brand in 2019 after inventing the dripstick, a medical-grade sponge that absorbs fluid in the vagina post-sex. However, in a world sensitive to taboo how do you find product market fit and acquire customers. This is one of the many challenges Francis and her team are breaking through on their journey to making sex less awkward. Website: https://awkwardessentials.com/Playbook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/VIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com